No retail floor, no lineup, no guesswork. Here's exactly what happens from the moment you walk into our Ottawa fitting studio — the data we collect, what the numbers mean, and why an honest fitting sometimes ends with "keep your current clubs."
First: what makes a fitting studio different
A fitting at Golf Logics happens in a dedicated studio at 233 Armstrong Street — private, quiet, and by appointment only. It's not a bay at the end of a retail aisle with the next customer watching. You work one-on-one with a professional, career fitter, using a GCQuad Max launch monitor and Foresight Premiere fitting software. That environment matters: golfers swing differently when they're rushed or watched, and a fitting built on guarded swings produces guarded data.
Step 1 — The interview
Every fitting starts with a conversation, not a club. What do you play now? What's your typical miss? What would you change about your ball flight if you could? Any injuries or physical limits? What's your budget, honestly? Your answers shape everything we test — there's no script and no predetermined brand at the end of it.
Step 2 — The baseline: your own clubs on the GCQuad Max
You start by hitting your current clubs so we can measure exactly what they do in your hands. The GCQuad Max captures, among other things:
- Club speed — how fast the clubhead is moving at impact.
- Ball speed — how fast the ball leaves the face. Ball speed divided by club speed is smash factor, a measure of how efficiently you're transferring energy (a well-struck drive is around 1.48–1.50).
- Launch angle and spin rate — the two numbers that decide how high the ball flies and how far it carries. Too much spin and drives balloon and fall short; too little and they drop out of the air.
- Carry distance and dispersion — not just your longest shot, but the pattern of all of them. Dispersion — the size of your shot grouping — is where fittings win or lose. Five extra yards mean nothing if the spread doubles.
This baseline is the most valuable part of the session. Everything after it is a comparison against real numbers, not impressions.
Step 3 — Testing: demo carts and the shaft matrix
With your baseline established, we build combinations and test them head-to-head against it. Our studio carries demo carts from Titleist, PING, Callaway, TaylorMade and Cobra, so you compare clubheads across all the major brands in the same session, with the same swing, on the same monitor. Then we work the variable most golfers never get to test properly: the shaft. Our premium shaft matrix — ACCRA, Fujikura, Graphite Design, Mitsubishi, True Temper, KBS, SteelFiber, AutoFlex, FreeFlex, Nippon and more — lets us change one thing at a time: weight, flex, bend profile, until the launch and spin numbers and the dispersion pattern say we've found the combination, not just a combination.
We're brand-agnostic throughout. We put you in the brand that works best for your swing.
Step 4 — The verdict, in plain language
Your fitter walks you through the data and what it means: which combination produced the best grouping and the most efficient flight, and by how much. Sometimes the honest answer is a new club. Sometimes it's a different shaft in your current head, or a loft and lie adjustment on the set you already own — our dynamic lie analysis exists precisely for that. And sometimes testing shows your current equipment already suits your game. If it does, that's what you'll hear. A fitting you can't trust to say "don't buy anything" isn't a fitting.
Step 5 — Specs you keep
Whatever the outcome, you leave with your specification sheet: clubhead, shaft model, flex and weight, finished length, loft and lie settings, grip style and size, and swing weight. If you order through us, those specs are built and verified by our own workshop at the Repair Centre — measured to the spec, not assumed. If you take the sheet elsewhere, it's still yours; it was always your data.
Our fittings and prices
- Driver Fitting — Manufacturer Cart: $150 · 60 minutes
- Driver Fitting — Premium & Exotic Shafts: $175 · 90 minutes
- Fairway Wood Fitting — Manufacturer Cart: $150 · 60 minutes
- Fairway Wood Fitting — Premium & Exotic Shafts: $175 · 90 minutes
- Iron Fitting — Manufacturer Cart: $150 · 60 minutes
- Legacy Iron Shaft Fitting: $165 · 60 minutes — find the right shafts for the irons you already own
- Premium Driver Shaft Fitting: $175 · 60 minutes — shaft testing using your own driver head
- Dynamic Lie Analysis & Adjustment: $165 · 60 minutes
All prices in Canadian dollars. Fittings are by appointment only.
What to bring
Your current clubs, golf shoes if you wear them, and the ball you normally play if you have a preference (we test with a consistent premium ball so the comparisons are clean). Arrive a few minutes early, warm up at your own pace, and don't try to "perform" — your normal swing is exactly what we're fitting.
Book your fitting online or call the studio at 613-514-0288. Golf Logics Premium Fitting Studio, 233 Armstrong Street, Ottawa — by appointment only.
